Internet Marketing Watch 14 August 2008

Today’s round up includes the worrying trend of bloggers being arrested, how internet marketers can benefit from an insightful look behind the scenes at Google and two great articles on squeezing every last penny from your paid search marketing campaigns.

Eric Schonfeld reports arrests on bloggers have risen sharply over the last 12 months and a number of cases involve some form of political speech. [Techcrunch]

Google provides internet marketers the opportunity to “peek behind the veil” and see what is actually going on in the search engine’s huge database. [Romow]

Robin Goad reveals nine out of 10 searches performed in the United Kingdom are navigational or brand based. [Hitwise]

Karl Ribas raises an important point about your paid search marketing campaigns - are they stealing ROI from eachother? [Karl Ribas]

More advice on paid search marketing campaigns, how to deal with the “problem child”, i.e. an important, yet overly expensive keyphrase. [SEOMoz]

Tom Foresnski looks at the fallacy of internet advertisement personlisation and the bleak future for social network advertising. [Silicon Valley Watcher]

More doom and gloom reporting about Twitter. Now SMS updates will no longer be sent to phones based in the United Kingdom. [Tech Winter]

Ian Lurie advises bloggers that article you write is an investment in future traffic and offers four ways to jump on content’s long tail. [Conversation Marketing]

Ann Smarty explains how to get rid of multiple sub pages on your website without incurring any search engine penalties. [Search Engine Journal]

Mike Doyle discusses the relevance of print newspapers in the digital age and whether the online versions of the publications are more important. [Chicago Careless]