Why You Should Build a Web Business Around Your Passion

Part of what I do at AffiliateDragon.com is to set people up with their own web business. One of the services I run is to build a customer a website on whatever topic or niche they want and then train them on how to make money with it.

When we enter into a discussion on the sort of topic they want a website business on, nine times out of ten the answer is something along the lines of “I don’t care, whatever makes the most money”. This is completely the wrong mindset to have and one which is doomed to failure. Here I will address why you should build a business around something you love and not something you think will make more money.

Why a Business You THINK You Should Get Involved In is Doomed to Fail!

A lot of customers, especially those I do business with via eBay, have it in their heads they should be running a website business on a topic purely because they think they will make more money with it than if they based it upon another topic. Regardless of whether they have huge knowledge on one subject, if they think they can make “more” money elsewhere, they assume that is the right path to follow.

It isn’t.

Earlier this week the web business community was shocked to hear banking-based blog Bankaholic was bought by financial information service provider Bankrate for $15 million. So, does that mean we should all build website businesses based around banking information?

Perhaps, if you have expert banking knowledge or a passion for the financial markets. If your knowledge in this field is limited to how much interest your savings account receives, then forget it!

It is vital you choose a topic or niche you are knowledgable about otherwise you are going to fail. There are two major hurdles to overcome if you plan on building a web business purely for “the money”. They are:

• You have no expertise in the subject and therefore have nothing of value to offer the online community who want information, products and services on it. You are competing with professionals in this niche so why are people going to choose you when it is painfully obvious you don’t know what you are talking about?

• If you do not have a genuine interest in a particular niche then you are not going to struggle to motivate yourself to update your website and come up with new ways to attract customers to it. Again, why are people going to come to you if it is clear your heart isn’t in this business?

Build a Business Around Your Passions, Interests & Hobbies Instead!

In every area of web business, there is competition. You will be competing against hardened, knowledgable professionals, regardless of what topic or niche you choose to make money online with.

In that case, why don’t you give yourself an edge?

You are that edge.

If you are to have any chance of succeeding online with your own web business then you need to set one up where you are an authority, an expert who knows that topic inside out.

Determining the type of website business you should set up is easy, just answer these simple questions. You may be shocked at the results!

• What topics are you the most passionate about?

• From those topics, theoretically, which could you write about for eight hours every day without getting bored? This will really separate the genuine passion from passing “interests”.

• If you could make the same amount of money from a web business based around any topic, what would you choose?

• Finally, the decider. Would you become involved at some level in a web business on that chosen subject even if there was no financial incentive?

By answering the above questions you should have identified a topic or niche which stands out from the rest - a subject you are so passionate about you would even do it for free!

However, this will not be necessary because there is money to be made online in any given topic or niche but only if you are truly passionate about it and are willing to put the work in which will enable you to rise head and shoulders above the competition!

The Benefits of Being an Authority

You should now be coming around to the idea of building a web business around something you are both knowledgable and passionate about, rather than chasing the dream of a big payday in a subject you have no experience or interest in.

By using your edge in a particular subject you will be able to set up a web business which achieves the following:

• You have knowledge and expertise in a particular area which you can share with others - you can solve their problems and you will become the “go to” guy or girl if they have any other queries.

• You will come over as genuine to your customers because you have personal experiences in this topic which they can relate to. Your trust factor will go through the roof!

• You will be contacted by other prominent people in the same niche who will want to exchange website links with you, get you to produce some guest articles for their website or do other joint ventures with you.

• You may even be contacted by even more powerful bodies such as the BBC and national newspapers who want you to provide a quote on an article of feature they are producing. How many free visitors to your website do you think a link from one of those websites would produce?

• You will be involved in a topic you are so passionate about, you will never lose motivation to create new content for your website and try out new ideas to bring even more customers to you.

• Work will not seem like “work” at all!

It simply will not be possible to achieve the above success with a web business if you have no expertise or experience in that subject - regardless of how much money you think there is to be made.

Remember, knowledge is power!